9 homepage variants, three groups. Tap any card for the full page. Built 2026-07-12.
All existing copy and photos from ketronroofing.com. Only the execution changes.
This is the existing Ketron homepage, its structure, copy, and photos intact, rebuilt to today's craft bar: a real fluid type scale in Archivo black caps with one Instrument Serif italic flourish, a 3-color palette pulled straight from the logo (navy, ribbon orange, warm paper), and generous whitespace with real hierarchy in place of builder-theme clutter. Its job is to prove what the current site COULD be with zero strategy change: the same family-affair story, the same GuildQuality numbers, the same badges and next-steps architecture, executed with rhythm and speed. The only copy departures are the money-law swaps: the retired small-repair offer block became the $395 credited inspection plus the $795 repair minimum, and the open-booking free inspection became the repair inspection booking.
Open full pageThis variant makes the existing Ketron Bros mascot the entire design system, not a logo in a corner: the page's dark navy ground and single orange accent are sampled straight from the badge art (Mitch's cap, the ROOFING ribbon), and the badge's star row recurs as the only ornament. Its job is to prove Ketron can own a Buccos/Squatch-grade character brand with zero new assets and zero new copy, using huge declarative type to turn the old site's exact words into chants. No other variant bets the whole page on the mascot; this one exists so Mitch can see what a fully committed character brand does that a photo-led or trust-led page cannot.
Open full pagea3-trust-wall re-architects the existing site's copy and trust assets into a numbered evidence ledger: five exhibits, each answering "can I trust them" with an artifact the visitor can check at a source Ketron does not control. Every third-party claim carries a live verify-at-source link (GuildQuality, Google, Yelp, BuildZoom, Owens Corning), and the one first-party promise is honestly framed as verified-by-you daily photo reports. The ledger aesthetic (paper, ink, one brick stamp accent, serif exhibit numerals) emerges from the evidence-exhibit function, not from decoration.
Open full pageThe v2 brand and copy, taken further down three different roads.
b1-craft-maximal takes v2's blueprint-and-roofline craft layer and promotes it from texture to structure: the whole homepage is built as a working drawing set, with a title-block header, sheet-numbered sections, a hand-drawn annotated roof elevation as the hero figure, an eave-assembly cut detail beside the inspection offers, and the brand's own roofline silhouettes as section dividers. The job this variant does that no other does: it proves craft by SHOWING the trade's own drawing language, so a homeowner feels they are hiring the guys who understand the roof at the rafter level, not a marketing company. Every fact, price, review, and link is v2/money-model-v6 verbatim; the drafting layer carries zero invented claims, only the trade's generic vocabulary.
Open full pageThis variant treats hiring a roofer as a reading decision, not an impulse decision: one quiet column of editorial serif and restrained grotesque prose, built for the replacement buyer who actually reads before writing a large check. Every trust claim is pinned to a numbered footnote citing a verifiable source, and the money model is published as a plain rate card, because printing your terms in writing is the most confident move a contractor can make. Three colors, one photograph, one typographic flourish, zero shouting.
Open full pageThis variant's one job is capture: the 60-second launcher IS the hero, every scroll stop ends in a real ask, and a persistent bottom action bar means the next step is never more than one thumb-reach away. The offer ladder (free estimate, earned free inspection, $395 credited inspection, $795/yr care plan) is laid out as a numbered path with every price in plain sight, so qualification happens through transparency instead of pressure. Zero countdown timers, zero fake scarcity, zero popups: the conversion mechanic is honesty rendered at funnel speed, in the v2 badge palette with slab-serif numerals as the single typographic flourish.
Open full pageSame facts, brand-new plays.
c1-lake-life sells to the Coeur d'Alene lake-home owner by opening with the one truth every templated roofer skips, that living on the water is the hardest thing a roof can do, and the whole page is staged as first light on the lake: navy water, steel-blue ridgelines, and warm dawn glow, drawn entirely in CSS gradients and hand-built SVG shoreline, no stock photos. The offer ladder is set as a plain-priced lodge menu with dotted leaders instead of sales cards, because the lake ICP reads price menus as confidence and reads coupons as noise. This is the prefiguration variant: Ketron name and logo intact, Lake Life posture underneath, the only one of the nine whose job is to show where the brand is going.
Open full pageThis variant is the anti-website: a 290-word personal letter from Mitch and Clay, set like real correspondence on paper, that a homeowner reads start to finish in about 90 seconds. Its job is to make every templated competitor site feel like noise by removing everything except the two brothers' own voice, one enclosed photograph, and one enclosed reply card pointing at the instant estimate and the phone number. Every claim in the letter is lifted from the old site's own copy, the shared spec facts, or money model v6; the craft budget went entirely into typography, measure, and rhythm because in a letter the type IS the design.
Open full pageThis variant's job is to make Ketron read as instantly local and instantly craft, the way a hand-painted trade sign on Sherman Ave would: two flat inks on cream paper, a drawn crest system (shield, roundel, plaque), and a posted price board that treats price honesty itself as the proof of craft. Where every competitor site performs "trust" with stock photos and star widgets, this page earns it with sign-painter typography (Alfa Slab One + Franklin gothic, one Yellowtail script flourish), a drawn Idaho with a star on Coeur d'Alene, and the real numbers posted plainly like a shop menu. No other variant stakes the whole argument on blue-collar pride and printed-price candor; this one does nothing else.
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